Brand Design

 23/5/23

L/O: To create effective logos and a clear brand identity.

Design 1:

- Purple as it has connotations of being more "girly", and symbolises creativity

-The font is jagged which shows that the brand is also different to other female singers, possibly "rocky"

-Hearts that still go with the girly theme, also connotes to love-In caps, rather than lower case, that connotes to stronger feelings - with the hearts could show strong feelings of love and so she could write love songs

Design 2:

- Purple as it has connotations of being more "girly", and symbolises creativity

-Hearts that still go with the girly theme, also connotes to love

-Smoother lines than design 1 that have more soft connotations

Design 3:

- Purple as it has connotations of being more "girly", and symbolises creativity

-Hearts that still go with the girly theme, also connotes to love

-In caps, rather than lower case, that connotes to stronger feelings - with the hearts could show strong feelings of love and so she could write love songs

I an choosing Design 3 as I think it has the best connotations and separates the brand from other competitors.