PPE Improvements

 13/12/24

PPE Improvements

Mark: 73/80

Section A: Possible Texts

This section assesses media language and representation in relation to two of the following print media forms:

• Magazines (Vogue and GQ)
• Marketing (Film posters)
• Newspapers
• Print advertisements (QS and TGC)

There are 2 questions in this section:

• One question assessing media language in relation to one set product (stepped)
• One two-part question assessing representation in relation to one set product and one unseen resource in the same media form. Part a is based on media contexts, Part b requires composition through an extended resource.

17/12/24

Do Now

1. Another word for connotes could be implies.
2. Contexts are the background social, cultural or political information of a subject
3. The GQ target audience are upper class males who are 21-45
4. You should aim for 3-4 paragraphs in a 12 marker.
5. A media convention is a common/stereotype of a specific media piece.

Question 1 target:

• Give further analysis on part A.

Question 2a (asks you to explain how the social circumstances affected the way in which a media product is formed) target:

• Focus closer on the text itself - explicit links to the text

Question 2b target:

• Talk more about the cover lines 

Section B:

This section assesses two of the following: 

• Film
• Newspapers
• Radio
• Video Games

Question 3 target:

• Provide an example on the 2 marker
• Write more paragraphs on (d)

Question 4 target:

• Talk about synergy

 

HOMEWORK

2a Explain how social context influences advertising. Refer to TGC advert to support your points.

• Social context influences advertising in many ways. The advertisements of TGS represents the impact of social context, as the campaign may not have even existed if the knowledge that women are afraid to partake in sport was not researched. TGC utilised this knowledge from surveys to directly target these women across the UK with their adverts, and reflect them in the ordinary women they portray doing sport to encourage them to start. Furthermore, the stereotypes against women that suggest they shouldn't do exercise is another prevalent social context factor that TGC weaponised and deconstructed in their non-commercial adverts. This anti-stereotypical method of advertising ultimately plays into their favour, as they portray women as imperfect and capable of sport "sweating like a pig, feeling like a fox", emphasising that they care more about how these women feel on an emotional level rather than how they look - unlike regular commercial adverts such as Nike who would portray a flawless, champion of their sport women; this makes it more relatable to the target audience who they discovered are in fact not typically sportive.